About

An avid writer since childhood, I thrive on crafting stories that inform and engage audiences and inspire action.

Storytelling involves solving puzzles (a favourite pastime) and it can accomplish great things. Melding the necessary components of a story into a succinct and meaningful whole has become a lifelong calling.

I apply the skills and insights of more than three decades of experience to writing, editing and advising on content, strategy and brand enhancement. I’ve managed roles:

  • as a communications director, advisor, journalist and freelance copywriter,
  • in journalism, public education, health care and various service industries, and
  • with independent and franchise retail groups and multiple businesses.

Whether in short or long form, I ensure consistent brand support and messaging in media that include freelance and placed feature articles, news releases, profiles, proposals and websites.

Strong research skills and an intuitive grasp of business needs help me shorten the start-up curve and minimize project hours.

Having managed a corporate department with a $300,000+ budget, I also help clients keep projects on schedule and budgets on track.

Let’s connect and see how brightly your stories can light up your brand.

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